license: OFL payment: POOL url: http://www.readingtype.org.uk category: display subsets: menu,latin family: Geo designer: Ben Weiner # profiledescriptionlicense: Creative Commons Attribution-ShareAlike 3.0 # profiledescriptionlicenseurl: http://creativecommons.org/licenses/by-sa/3.0/ approved: true description:

I was shown squared-off lettering on a record label and \ asked to draw something similar. Geo, the result, was \ substantially completed within four hours in July 1999. \ It’s a simple geometric typeface in the mould of some of \ the experimental faces designed during the 1920s by well-known \ modernist designers such as Theo van Doesberg and Herbert Bayer.

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This style found a strong echo in designs of Neville Brody \ in the 1980s, which are now identified as an expression of the \ consumer culture of that decade. During the 1990s the magazine \ and font catalogue Emigre was at the public front of typeface \ design, and was a place where computer fonts with this same \ look appeared.

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I think Geo expresses both the directness of some of the \ 1920s faces and the rather disingenuous consumerist thrust of \ the 1980s and 1990s descendants of theirs.

font.Geo-Oblique.ttf.style: oblique conversion: Converted from OTF to TTF using FontForge